Sideloaders are self-loading trailers where a container can be loaded and unloaded from a trailer. The first model that was developed by Bengt Olof Hammar in 1974 became a success in the defence and for offshore and onshore industry. “One driver was able to load and unload a container without needing a crane. By now we are exporting our Hammar lift to 115 countries, with Australia as our most important foreign sales market. By focusing on one product, the Hammer lift, we aim to be the best in the world”, is how the enthusiastic founder explained his business.